However, Phase III auctions raise concerns over small cities not being included in the auction amid fears of high reserve prices, and weak market potential. Meanwhile, other key highlights of the year included implementation of new television viewership measurement system under Broadcast Audience Research Council BARCwhich will impact on budget allocations for advertising among channels.
A commitment towards a quick transition to digitisation will ensure growth for all stakeholders. FDI in the sector is permitted without any prior approval 'automatic route'. The big story in has been the evolution of FTA channels post expansion of rural measurement in the television segment coupled with the impact of the 4G rollout and the resulting price wars.
By the end ofIndia had around million internet enabled smartphones and the number is expected to reach million by the year Even though Print media has shown steady growth in the last calendar year, the macroeconomic environment continues to be challenging.
Owing to this, the Indian consumer is still not used to paying for content and hence the industry players are sensitive to the impact of the slowdown which affects the budgets of advertisers," the statement said. The report predicts that this trend will continue in the current year too since there is a need for consolidation in a largely fragmented industry has been voiced by OOH players for a long time and this high-profile acquisition perhaps gave a taste of what is to come in future years.
Challenges Continue There have been some common challenges for the industry, such as, lack of clarity on regulations, absence of uniform measurement metrics, issue of unauthorised hoardings and the like.
Nimbleness and flexibility will be at the core of sustainable businesses. Compared tothe industry is projected to grow at a faster pace of 14 per cent over the period ofwith advertising revenues expected to increase at a CAGR of The traditional media businesses experienced a slow down compared to last year, especially in the second half of the year.
While television continues to be the dominant medium, sectors such as animation and VFX, digital advertising and gaming are fast increasing their share in the overall pie. Contrary to the prevailing trends in the global print media, where there is intense competition from digital media, the print sector in India is showing a strong upsurge.
Advertising revenues witnessed a growth of 13 per cent in as against 17 per cent observed in The film sector also returned to growth in but led by Hollywood and regional, rather than Hindi. In television, advertising saw strong growth, driven by the general uplift in the macroeconomic environment, the general election spends, and the emergence of e-commerce as a significant new advertising spender.
It is compelling existing players to rethink their business models. Transit media is likely to grow at a faster pace, but it would continue to constitute a small proportion of the overall media pie.
Rs 24, crore of this figure originate from newspapers, and only Rs crore is being generated from magazines, You can view the full report here. It was also observed that Pro Kabaddi League continued its successful run in particular.
The growth in the magazine industry is expected to decline over the next 5 years and may constitute 3.These findings are a part of the recently released annual report on the media and entertainment (M&E) industry by market research and audit firm KPMG and lobby group Ficci (Federation of Indian Chambers of Commerce and Industry).
The Indian Media & Entertainment Industry grew from US$ billion in to US$ billion ina growth of 11 per cent, according to a report by the Federation of Indian Chambers of Commerce and Industry (FICCI) and research firm KPMG.
Dec 29, · FICCI-KPMG’s report noted that the tradi¬ tional media businesses saw a slow down last year. In comparison, the new media components of the M&E industry -- anima¬tion and VFX, online and gaming business¬es -- witnessed phenomenal growth rates.
The Indian Media and Entertainment (M&E) sector grew from Rs 72, crore in to Rs 82, crore ingrowth of per cent, says the Ficci-KPMG report on the subject, issued today during the 14th edition of the annual media and entertainment conclave, Ficci Frames. Media for the Masses: The Promise Unfolds (Indian - KPMG.
India’s media and entertainment (M&E) sector has registered a growth of 12 per cent inoverto reach Rs 72, crore and the industry is expected to register a compounded agg.Download